Today, W.J. Deutsch Sprits LLC (WJD) announces that LANDY Cognac will launch a marketing partnership with world-renowned hip-hop recording artist Snoop Dogg. Positioned as "The New Generation of Cognac" and deemed by Beverage Media and Cheers magazine as a "Rising Star Brand," LANDY Cognac recently received 96 points from the Beverage Testing Institute for its XO, as well as a second consecutive "Double Gold Medal" for its VSOP by the 2009 San Francisco World Spirits Competition.
"The partnership between LANDY and Snoop Dogg creates the perfect platform to launch LANDY'S affordable luxury product," says Stephen Lewin, Senior Vice President, General Manager -- Spirits Division at WJD. "Snoop Dogg epitomizes confidence, innovation and is known to be the life of the party, making him the ideal choice to partner with LANDY Cognac – a brand that mirrors these characteristics. Snoop leads the hip, fashionable and smooth lifestyle that LANDY Cognac represents, and is sure to resonate with the strong urban following that LANDY is rapidly growing."
With 10 hit albums and two television series (E!'s reality series Snoop Dogg's Father Hood and MTV's Dogg After Dark), the world-famous Snoop Dogg (who is already a LANDY Cognac drinker), will appear at select LANDY events and promotions, and will feature LANDY Cognac at numerous after-parties.
Particularly amongst a 21-34 year-old urban demographic, LANDY Cognac is instantly recognizable by the iconic Greyhound that graces the bottle. This social, approachable, "affordable-luxury" Cognac is crafted in the heart of the Cognac region in France and offers the outstanding quality made by the highly acclaimed artisanal producers, Cognac Ferrand. Enjoyable on its own or in a cocktail, LANDY Cognac is a well-balanced Cognac that meets the expectations of the most demanding connoisseurs, and can be found in retail shops, restaurants, bars and clubs throughout the United States.
The LANDY Cognac family includes:
* LANDY Cognac VS: a well-aged cognac, soft on the palate. It has golden, floral and orange aromas. The suggested retail price for the 750ml bottle is $22.99.
* LANDY Cognac VSOP: exceptionally well-balanced. It is characterized by an amber, color, soft vanilla and candied fruit flavor. The suggested retail price for the 750ml bottle is $29.99.
* LANDY Cognac XO: characterized by hints of sandalwood, tobacco, leather and plum. The suggested retail price for 750ml: $119.99
* LANDY DESIR has a glamorous and modern personality. Its tasting profile is extra smooth, rich and complex from vanilla to prune. The suggested retail price: $79.99
* LANDY DECANTER Collection features an exceptionally rare blend of Cognac derived from some of the choicest grapes of Grand Champagne's chalky soil. The collection counts 24 different pieces hand blown and crafted, including The Chinese New Year Collection, designed by artist John Wilson. The suggested retail price: $399.99
No comments:
Post a Comment