Tina Knowles has always been a strong force in Beyonce and Solange's lives, and now mom is designing a clothing line for Wal-Mart!
The Company Mission
As a woman with a very busy lifestyle, I know from personal experience how challenging it can be to find clothes that fit comfortably and that are flattering. I had become frustrated in searching for fashionable well-fitting yet age appropriate clothing that was affordable, well-made and addressed the problem areas so many of us women struggle with. Having created and launched two successful fashion brands, House of Deréon and Deréon, I felt there was still a void in the marketplace and wanted to find a solution to this situation.
So just over three years ago, I had the idea to take my experience as a fashion designer and create a collection of apparel and accessories for women, which would later be called “Miss Tina”. The collection takes inspiration from some of the hottest trends on runway and interprets them in a way that is appropriate not only for women in my age bracket, but for women of every age and size.
The Miss Tina collection is designed for women of all ages. The line caters to a consumer whose beauty is represented in a variety of shapes and sizes ranging from 4-20. The collection is also affordable, all items of the collection are designed to compliment one another, saving women time and money while simplifying the decision making process while shopping.
The collections distinct aesthetic features apparel with an attention to detail, styling and fit, and what I refer to as "a taste of couture"
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